MAXIGLOSS™ PLUS
INCI Name: Octyldodecanol (and) Ethyl Cellulose (and) Isostearyl Alcohol (and) Hydrogenated Dilinoleyl Alcohol
Developing a lip product to provide high gloss and good wear has always been a difficult task, as many of the ingredients used to enhance shine tend to run, creating the appearance of feathering or bleeding. MAXIGLOSS PLUS technology is specifically designed with this in mind.
MAXIGLOSS PLUS possesses unique elastic gel properties with “memory” to pull back bleeding liquids improving wear, preventing feathering and maintaining long-lasting shine. This performance material is comprised of an optimized mixture of polar oils and high grade cellulose, which favor a slightly hydrophilic environment, perfect for lipsticks and glosses.
